Marketing Penguin
International service · billed in USD

Google Ads without the wasted spend

Most small-business ad accounts leak money through broad match and missing negatives. We build tightly-themed campaigns and track real conversions — calls and form fills, not clicks.

Ads dashboard showing falling cost per lead
What's included

Scope, in plain words

  • Account and conversion-tracking setup done right
  • Keyword and competitor research for your market
  • Tightly themed Search campaigns (and PMax where it fits)
  • Ad copywriting and A/B testing
  • Weekly negative-keyword and bid hygiene
  • Monthly report on cost per lead — the number that matters
Deliverables

What lands in your inbox

  • Campaign build in your own ad account
  • Monthly cost-per-lead report
  • Ad copy variants tested continuously
  • Recorded monthly review video
From $249/momanagement fee · you control ad budget
Process

How a project runs

Setup

Tracking first: calls, forms and WhatsApp taps measured before ads run.

Launch

Campaigns live within 7–10 days of kickoff.

Optimise

Weekly pruning of wasted spend; ongoing ad testing.

Scale

Winning campaigns get more budget; losers get cut.

FAQ

Common questions

What ad budget do I need?

Most local-service clients start at $300–$800/month in ad spend; we'll size it to your market on the first call.

Who owns the ad account?

You do. It's built under your billing, so history and data stay with you.

How fast do ads work?

Traffic starts immediately; cost per lead typically stabilises after 4–6 weeks of optimisation.

Do you do Meta ads too?

Yes — Facebook/Instagram lead campaigns can run alongside or instead of Google Ads.

Ready to start?

One call. A written proposal within 48 hours. No pressure after that.

Book a free call